Person Sascha Heupel

SASCHA HEUPEL:
MENTOR FOR FREEDOM & AUTHENTICITY, FITNESS EXPERT, WORLD TRAVELLER

For over six year, I’ve been living and working freely and remotely – internationally, with no fixed abode. Sometimes, I choose to stay longer in places that appeal to me, and make them a base (right now: Thailand – festering chaos and heavenly climbing spots in stunning natural surrounds). My work as a coach and mentor is interconnected with this lifestyle – I travel around the world and guide people who want to revolutionise their lives, free themselves, evolve, find clarity and junk out their ‘wrong’ life, in every sense. I love smart thinking, analytical psychology, cutting philosophy, beautiful nature und direct Ruhrpott humour – best dry and dark. One question drives me: What does a free, authentic and fulfilling life, with flow and ease in all life spheres, look like? Which is why I teach, live and share the AMOR FATI philosophy, and help people to gain freedom, clarity and authenticity – become who they truly are:

“There is no right life in the wrong one.” ~ Adorno

I am co-author of two books by Dr. Z: “Bring den Müll raus: Radikal Ausmisten in neun Schritten” (Take out the Trash – radical junking out in 9 steps”), with the bonus chapter “Das 1×1 des Auswanderns” (Emigrating 101), as well as the “Trust Chaos Workbook“. I created the cover design and illustrations for both books – including the “Trust Chaos paperback edition“. As a designer and illustrator, I’ve worked on a total of six books by Dr. Z so far. If you are familiar with these books, then you’ve have an idea of the spirit of my work: establish clarity, stress and pressure out, authenticity and flow in. After over 18 years coaching / mentoring a few commonalities have crystallised from those I support… Certain changes flow together – and reflect those I made in my own life:

Philosophy & Therapy: Become who you are!
Health & Fitness: A healthy mind in a healthy body!
Career & Finances: Do what you love!
Travel & Adventure: Become a global citizen!

GNOTHI SEAUTON – KNOW THYSELF!

My introduction to the world of philosophy and therapy was not a theoretical one, rather a metamorphosis – transformational, tangible, real. The sudden death of my mother in 2009, a break parts of my community, depression, burnout, existential crisis, debts, vacuous job and challenging relationships all impacted: a complete nightmare. Three courses of classical therapy, five years of psychotropic drugs and many intensive auto-experiments later, I found myself stable, functional, fit for everyday use. But happy, free, living? Nope. Diagnosis:

“Patient stable. Therapy successful.” – But who the f*ck wants just that?

Fast forward to when a mutual friend put me in touch with Dr. Christian Zippel – suddenly inner resonance shook. Then, philosophy, fire and AMOR FATI showed up more often in my life. For the next few years, I dove deeply into Dr. Z’s philosophy, travelled across 20 countries with him, lived with him, took coaching with him, learned, read, trained and developed myself. Neither academic nor overly intellectualised, the result was, as powerful philosophy should be, a revolution.

I am grateful for every morsel of chaos. Each impact forged the path to clarity, freedom, depth, courage, trust and love – an authentic, singular path of my own making. Philosophy served not as theoretical ponderings, but as livable, practical, guiding principles. Therapy, not as repair or treatment of symptoms, but as a radical liberation. The educational teachings of Dr. Z, my own very intensive confrontation with existential therapy and philosophy, and over 18 years’ coaching experience all coalesce in my work today. #trustchaos #fatumobligat

Sascha Fitness-Transformation | AMOR FATI

Sascha Climbing Railay Beach | AMOR FATI

LETTING GO & SELF-DECONSTRUCTION – JUST ONE LIFE… AND A TON OF COURAGE!

Long before AMOR FATI appeared in my life, I was obsessed with fitness and bodybuilding. I trained hard, read extensively, obtained diverse trainer licences, built up 12kg of muscle, lost 20kg of fat – and started my first business while studying: a full-time coaching, personal training and supplement store business. I trained six days a week, coached others and competed in bodybuilding.

After ten years, I quit. I’d achieved everything possible there. It was time for the next step: self-destruction – at least, that’s what it felt like! Goodbye to the supplement store. Adieu to the fitness business. Tschuss to bodybuilding. Bodybuilding World Champion and mutual friend Peter Baers connected me to Dr. Z. I travelled to Rügen in Summer 2019, to discuss my exit and, already within two days, I had clarity: bodybuilding was dead – Sascha the trainer was too I had killed him. Philosophically? Absolutely. Liberating? Totally. Right there and then, I let my clients go, and left my fitness and bodybuilding business behind.

Today, my knowledge of fitness, training, nutrition, hormone balancing, fascia, physiotherapy, yoga and meditation flow holistically and seamlessly into my work.

“Many fear the small, social death, so much so that they hardly dare dance to the beat of their own drum – not to mention fearing actual death – when what they should be fearing is living a dead existence.” ~ Dr. Christian Zippel

DO YOUR OWN THING & F*CK IT

Rewind – after my business training in marketing communications, I still wanted to go to university – alas my final grade classification didn’t make the cut. Instead, I went to work in a typical advertising agency, and later in a news publishing house in project management and sales. A couple years later, I enrolled in a Business Administration degree, majoring in marketing for five semesters. In addition, I graduated from an online marketing manager course. This know-how directly helped me build my supplement store and fitness coaching business.

After stepping away from my fitness career, I did go back to this foundation. I joined sales trainer Dirk Kreuter, as an online marketing manager – full start-up vibes, fourth employee, with a desk in the hallway for a few weeks – perfect. Enthusiastically, I worked 60 to 70-hour weeks, implementing so-called performance marketing projects. However, I knew it wouldn’t last.

A very good friend, two other partners and I founded our own advertising agency. Independent, answerable to none but ourselves, we created our own business. In tandem, I also coached on the subjects of marketing, sales and sales psychology. My digital marketing work culminated in running 12 online shops in ten countries, overseeing eight freelancers – all coordinated via an Excel spreadsheet.

Throughout my development – both in coaching and digital marketing – I experienced personal growth, and watched as my accumulated 50,000 Euro debt and student loan vanished. First debt free, then financially free. More importantly, I saw what was possible, with clarity, focus, and enjoying what I was doing.

Today, I use my digital, marketing know-how to help clients do their own professional thing, or further develop what they’re already doing.

Sascha Burragarong Australia | AMOR FATI

Thumbnail Sascha Heupel im Flowgrade Podcast

“The Perfect Life lie and how to find your truth”

Flowgrade Show, February 2026

Note: Interview with Sascha Heupel in German.

Listen on Spotify Listen on Apple

LIVE DANCING – DIE LAUGHING

In November 2019, I de-registered from my residence in Germany, bid farewell to the typical consumerist life, and all the ensuing burocracy, in favour of no fixed abode. I sold almost all of my earthly possessions, reducing what I owned to one small suitcase and a bag. I go where I please, and if I like it, I stay longer.

I have international health insurance, liability insurance, a mobile contract and fixed costs of about 300 Euros per month. I’m able to work remotely, with a handful of wonderful clients – around 30 hours a week, give or take. I invest the rest of the time in myself: reading, writing, meditation, fitness, climbing, yoga, psychology, philosophy, walking, enjoying life – just being me.

“It’s only after we’ve lost everything that we’re free to do anything.” ~ Tyler Durden

So far, I’ve visited about 40 countries, across all seven continents – including Antarctica. Recently, I discovered a true passion for climbing – getting out into nature, with friends and my partner. Naturally, fitness remains a several-days-a-week occurrence for me too.

Sounds too good to be true? In the past, I would’ve been skeptical too. Yet, today, I know it’s attainable – a profound sense of freedom.

AMOR FATI
Sascha